Towards a people-centred language of demand management

Gavin Jones

I’m regularly asked to make presentations to groups of people (the last one being to 22 Deputy Lord Lieutenants!) to set out the issues and opportunities facing local government in the light of increasingly painful budget cuts. Of the pictorial slides I use to tell the story, the one guaranteed to have the greatest impact and make people hold their heads in their hands and mutter depressing words of despair is my ‘motivational’ slide that alarmingly shows demand outstripping resources at a frightening pace – often known as the ‘’ or ‘Map of Misery’.

I’ve often thought that the word demand in this context seems very impersonal and almost dehumanising, whereas what lies behind much of this demand are real people, many of whom are vulnerable and in need of our help. When I am in need (and it is possible my time will come) will I simply be an input to someone’s demand curve? An unhelpful driver of financial pressure? Or instead could I be seen and valued as a human being with capabilities but also in need of some help and support? This, I believe, is the danger of expressing difficult financial circumstances in impersonal corporate speak. Too often the emotionless language of costs and reducing budgets facilitates a culture that ignores or forgets that at the heart of this technically phrased conundrum are human beings – increasing numbers of whom find themselves at the heart of diminishing resources.

This use of de-personalised language, with the current issues often only framed as a financial problem, creates enormous and unnecessary organisational conflict which puts the bureaucrats (tasked with the corporate objective of cutting spend) at odds with the service professionals. One sees it as a financial problem, the other a social one. A dangerous knock-on effect of this is the internal friction that is caused with the resentment of other Council departments that see themselves as financial victims of ‘uncontrolled’ spend by the demand-led services.

I’m not for a minute suggesting that bureaucrats (financial or otherwise) are any less caring or empathetic towards the plight of vulnerable people, but a more intelligent use of language and a considered framing for tackling the issue of rising demand and reducing resources, is more likely to build a sense of organisational collaboration to tackle real issues of how public services can continue to help people to cope with vulnerability with more dignity and independence.

Doesn’t it feel better to talk about the need for organisational change in terms of how a smaller state can be more creative in helping people to age well and to retain their dignity and capability, rather than with a negative rhetoric of cuts and declining spend? I think the former is so much more engaging and invites us to think creatively and positively as opposed to the more defeatist approach of reducing spend and squashing demand.

At the end of the day, using a more people-centred language and approach to ‘managing demand’ is far more likely to result in the design of collaborative sustainability solution to support an ageing population that ‘how do we get the money out and fast?’!

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Gavin joined Swindon Borough Council (SBC) in 2004, having previously worked in a variety of private sector organisations and market sectors and has been Chief Executive since 2006. Gavin was listed as one of the top 50 New Radicals in the Sunday Observer’s national campaign for Britain’s most innovative leaders and voted one of the most influential leaders in Local Government. Gavin is a Board Member of the national think tank the New Local Government Network, (NLGN), a Trustee of the Prospect Hospice, a Board Director of Forward Swindon Ltd and a Board Director of SOLACE Enterprises,.

Gerrymandering in Northern Ireland local government? Surely not.

Chris Game

It seemed obvious from the outset that Gerry Adams’ arrest in connection with the 1972 murder of Jean McConville was a momentous event with potentially massive implications: long-term, short-term, north and south of the border. So I was slightly surprised the following morning to hear a Sinn Fein spokesperson, protesting about the timing of the arrest, highlight its impact specifically on the Northern Ireland local elections. Still, with the subject having been raised, I couldn’t help recalling the gerrymandering – or even Gerrymandering – controversies that were the chief reason why these elections on 22nd May for 11 new, larger and somewhat strengthened councils hadn’t taken place, as planned, in 2011.

The postponement was regrettable, given that the process of replacing the 1973 structure of 26 emasculated district councils had already been going on for years. The NI Executive had started a comprehensive review of NI public administration in 2002, shortly before its longest period of suspension. In 2005 Secretary of State Peter Hain announced a scheme for seven politically balanced ‘super-councils’ – three nationalist-controlled, three unionist, with Belfast and its politically mixed electorate swinging between the two – which did succeed in uniting most of the parties, except Sinn Fein, but unfortunately only in opposition to the whole idea.

In 2008 the restored Executive split the difference between Sinn Fein and the unionists’ generally preferred 15-council structure by opting for 11, with a significant transfer of powers from central to local government, and the additional virtue of recognizable, if convoluted, place names, instead of vapid compass points: Armagh, Banbridge & Craigavon rather than ‘South’, and so on. The first elections would take place in May 2011 – or should have done, had it not been for the arguments over boundaries.

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Traditional NI political wisdom has it that, if you want more than about, say, seven areas with roughly equal populations, no matter what number you choose, slightly more than half will have a unionist majority, and virtually all the remainder a nationalist majority. Changing demography is challenging this axiom, as may well be demonstrated in the compositions of the new councils. But, if the last elections to the old councils in 2011 had been contested on the new district boundaries, the best guesstimates are that the DUP would have been the largest party on six councils – those in the north and east, with the exceptions of Belfast and Newry, Mourne & Down – and Sinn Fein the largest party on the other five.

In one sense, these things have mattered less than might be supposed, partly because of councils’ limited powers, but also because a majority of them have long operated under similar responsibility- or power-sharing principles as the NI Assembly in, for example, their proportional allocation and rotation of committee places and chairmanships. No amount of responsibility-sharing, though, was able in 2012-13 to defuse the incendiary issue of flying the Union flag on town halls. Nor, as the details of the new districts emerged in 2008-09, did it prevent heated disputes about the proposed boundaries – particularly in, though certainly not confined to, Belfast, with its sheer size, centrality, and changing religious and political make-up.

Over the years the city’s electorate has shrunk and, like NI as a whole, has become steadily more nationalist. As a result, the once strongly Protestant council has become politically more balanced – the current make-up being 24 nationalists (Sinn Fein + SDLP), 21 unionists (Democratic, Ulster and Progressive), and 6 Alliance – although the unreformed ward structure means that it took roughly 1,700 votes to elect each nationalist member, against 1,500 for each unionist.

Almost any proposed configuration of larger reformed councils, therefore, would have been likely to produce a more nationalist Belfast.  Predictably enough, though, when it appeared actually to do, so too did the headline accusations of gerrymandering, particularly over the extension of the city’s southern boundaries.

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In fairness to the relevant sub-editors, at least they were using the provocative term in more or less its correct sense – manipulating electoral boundaries for partisan advantage – even though, as the map shows, no new improbably shaped districts, resembling salamanders or any other tetrapods, were involved. In fact, the map is possibly slightly misleading, for the main added areas – parts of Lisburn in the west and of Castlereagh in the east – are mostly quite densely populated and represent an increased population of over 50,000 or nearly one-fifth, bringing the city’s total to 334,000. There was undoubtedly an argument, on the basis of the existing built-up area, for pushing the boundaries significantly further in both directions and possibly also in the north – but not one with anything like enough political traction to gain it serious consideration.

With the religious affiliation of all the city’s wards and electoral areas being available down to decimal places – from 94%+ Protestant along the Shankhill and Crumlin Roads to 97%+ Catholic in the Upper and Lower Falls, perhaps the easiest way of describing the significance of the city’s actual expansion is in the same terms. The three wards that revert from Lisburn to Belfast – Poleglass, Twinbrook and Dunmurry – are between 80 and 95% Catholic and are also larger than the two transferred wards from Castlereagh – Gilnahirk and Tullycarnet – which are 81 to 86% Protestant. These two wards are situated due south of the Stormont Parliament (see the red star on the second map) and are part of the Belfast East Parliamentary constituency – as, a little further east along Upper Newtownards Road, are Dundonald and the Ballybeen housing estate. The 8,500 Ballybeen residents, however, who constitute three wards on their own, all overwhelmingly Protestant, are not being transferred.

The gerrymandering accusations, though, that contributed most to the three-year postponement of the introduction of the new councils were made across the other side of the city, in respect of the village of Dunmurry and the multi-hatted Edwin Poots: DUP Member of the NI Assembly, Minister (in 2009) for the Environment and responsible therefore for local government, and a longstanding member of Lisburn City Council.

In a nutshell, Councillor Poots claimed the administration of which Minister Poots was a member was ‘Gerrymandering’ to the advantage of Sinn Fein in Belfast. He proposed that said Minister Poots use his authority to make what Councillor Poots claimed would be a “modest adjustment” to the recommendations of the independent Local Government Boundary Commissioner and allow Dunmurry residents to remain within what would become a comfortably unionist Lisburn & Castlereagh – a proposal that, not surprisingly, some commentators also saw as gerrymandering.

Dunmurry was not the only boundary dispute, and boundaries were not the only matters of contention. But it was key sticking point. For, until Poots and his unionist colleagues eventually backed down, there could be no final settlement of district boundaries, and no progression to the determination of ward boundaries or, unique to NI because of the requirements of proportional representation, to the grouping of wards into District Electoral Areas. In the end it seemed to come as no great surprise when in June 2010 it was announced that the 2011 local elections would be to the existing authorities – which is perhaps itself unsurprising in a state whose very existence, many would say, is a product of gerrymandering.

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Chris Game is a Visiting Lecturer at INLOGOV interested in the politics of local government; local elections, electoral reform and other electoral behaviour; party politics; political leadership and management; member-officer relations; central-local relations; use of consumer and opinion research in local government; the modernisation agenda and the implementation of executive local government.

 

The impact agenda and political agency

Matthew Wood

Why should we, as political scientists, ‘bother’ with impact? My answer is that as social actors we cannot avoid ‘impacting’ on society in one way or another, just like any other profession. The question is how we should choose to influence society. As British political scientists our choices are, thankfully, quite broad. Our discipline in this country is eclectic, our research agendas are diverse. Critically, our jobs also allow us significant autonomy to shape our individual identities, practices and relations with the outside world. The crucial thing is how we choose to shape that autonomy. Put in satisfyingly theoretical terms, it’s about how we exercise our political agency. This is why impact appeals to me and why I think it should appeal to others. In this blog I’m going to suggest how we, as researchers, might think about shaping our agency despite some of the problems with the current impact agenda.

The Trouble with Impact

The trouble, as Helen Turton demonstrates, is that there are significant pressures out there that seek to shape our agency as researchers in particular ways, narrow our research agendas and stop us speaking truth to power. Paradoxically, this includes the ‘impact agenda’ itself: everything from the REF’s ‘impact case studies’ to the Lib-Con Coalition’s fetish for behavioural psychology and the suspiciously parochial ‘nudge’. When academics look at this ‘agenda’, they understandably balk about being pushed into a positivistic straight jacket. Though I have yet to come across anyone at conferences who disagrees with the idea of ‘impact’, broadly constituted, many harbour an understandable distaste towards how it is currently being implemented.

So we are faced with a struggle over how to define what we mean by impact – broad or narrow. If we interpret it narrowly, then we risk curtailing our political agency. If we interpret it broadly, then we open up a lot more opportunities. I think we should interpret impact broadly, but the question is how do we do this while still acknowledging there are problems with the existing agenda? There are, I think, two ways we can think about impact, and they involve being reflexive about a few scholarly myths about epistemology and thinking about our communication with the outside world.

Epistemology

Firstly, we should question the myth that ‘positivist’ research, the development of universal laws of politics that can be implemented by policymakers, is somehow the holy grail of ‘impactful’ research. While it is certainly true that policymakers like graphs, stats, and anything that makes a claim to being authoritative, they also prefer research that is easily accessible and straightforwardly communicated, rather than a set of complex regression tables and formulae. The de-funding of political science programmes in the US is evidence enough that a hermetically sealed discipline concerned with establishing causal laws of political life will not wash with a practically focused policy world.

Similarly, we should challenge the myth that post-modern or constructivist research, or theoretically-driven work, is ‘non-impactful’. This clearly isn’t the case. Just take interpretive theory, deliberative theory, postcolonialism, eurocentrism, feminism, etc. These deal with weighty real-world issues of crucial societal importance, and to deny this is to cede ground to those who would cut funding for this kind of work.

The point is we should recognise the value of the full spectrum of political research, and never seek to close down our ontological, epistemological or methodological positions because we think the public will think the findings are less ‘relevant’. The topics we research almost always have connection to relevant societal issues. Often, it’s how we talk about our research to others that matters, and this leads me to the issue of communication.

Lost in Translation?

It’s somewhat of a hackneyed cliché that academics are poor communicators, stuck in an ivory tower talking pretentious gobbledygook. We can easily take umbrage at this, but can also see it as an opportunity for reflecting and improving the language we use. My own doctoral research was on ‘depoliticisation’, a concept with a fairly scholastic lineage, and I find it useful when thinking about communicating my work to do two things.

Firstly, I remind myself that academia has specialist language for a reason. We should cherish our ability to be creative in addressing our research topics, and remember that research starting out in relative theoretical obscurity can become publicly salient. Concepts are also identified with academic career trajectories (if you ‘invent’ a concept then you get a lot of credit for it), and we should never draw an arbitrary barrier at a point where we have ‘enough concepts’ and shut a generation of researchers out from having the potential to be identified with new ideas.

However, as Matt Flinders suggests, the ‘art of translation’ is a good way of thinking about how we can get across the interesting and creative concepts and ideas we come up with to different audiences that speak different languages. So, secondly, I think about how to explain my research in a way that, say, a bus driver or a doctor would understand. This is not me trying to ‘dumb down’ but to reflexively think about how my research would be understood or interpreted by a range of different people. This, I find, is useful not only for getting my research across to the ‘outside world’ on an everyday level, or in blog posts, but also feeding back into my academic work as a fresh perspective. Crucially, if our research is better understood by different audiences, then we have a better chance of getting the insights of our research noticed.

It’s perhaps important to remember that not all the barriers to impact are of our own making. Funding streams, government agendas, etc. are all oriented towards a particular ‘impact’ agenda that is, as Helen and Katie make clear, problematic. The important thing though is that impact is on the agenda, and therefore the potential is there for us as researchers to broaden our capacities for ‘agency’, which we should celebrate and engage with. After all, I began researching Politics because I thought I could change the world for the better by helping our understanding of it. That may be stupidly naïve, but it’s what I keep coming back to.

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Matt is a Postdoctoral Research Fellow at the University of Sheffield Department of Politics, and Deputy Director of the Sir Bernard Crick Centre for the Public Understanding of Politics. He is currently researching ‘everyday politics’ and solutions to political disengagement in advanced liberal democracies.

Reclaiming the impact agenda: making impact work for you

Helen Louise Turton

When encountering the ‘impact agenda’ the ease of engagement is often dependent upon your discipline and/or the type of research being conducted. Certain forms of research don’t lend themselves to be easily compatible with the requirements of the impact agenda as it is currently defined. Given the pressures placed on academics to bring in external resources and to conduct research that has ‘impact’ academics (especially early career researchers) may then find themselves in a situation where they feel the need to morph their future research in order to meet such expectations. The parameters of the current impact agenda as it currently stands have created a situation where certain forms of research could become marginalised, devalued, and ‘unpopular’ unless we, as academics, exercise our agency and become active in defining impact.

Working in the discipline of International Relations I have experienced first-hand a number of different obstacles and challenges with regards to demonstrating the’ impact’ of my research. For instance;

1) Within IR the issues and topics that we are researching are rarely of local resonance as our research is focused on the ‘international’ level. While I believe that the ‘personal is the international, and the international is the personal’ when it comes to demonstrating the impact of my research on the local level it is difficult, for I cannot claim a causal relation to areas within the UK as demanded by the Research Excellence Framework. For example, if one is researching women’s representation in Rwandan politics it is highly unlikely that such research will “contribute to the economy, society and culture within the UK” (REF, 2012).

2) IR research is often not applicable to certain audiences such as parliamentary committees for example. For instance,  I have researched the sociology of knowledge within the discipline of IR, and the chances of presenting my work to civil servants, or being called to give evidence to a parliamentary select committee, or my being asked to speak to local government forum on this topic are largely improbable.

3) IR theory is a very large subfield within the discipline; however you are part of this prominent research community meaning that your work is theoretically inclined, it is very difficult to demonstrate your impact on a non-academic community. Even though I adopt the view that theory is praxis, theory development and theoretical research is not always evidently applicable to a policy audience and not always accessible to the public.

These obstacles and challenges present us with a danger, that the drive for impact could discourage researchers from focusing on certain issues and theory. The pressures academics are facing to demonstrate their impact could result in scholars trying to make their research fit with the impact agenda by changing the direction of their research. This fear is echoed by Dr Guy Redden, he argues that the narrowly defined criteria for research impact can result in “academics eschew[ing[ worthwhile kinds of work they are good at in order to conform”. The current emphasis on impact, and the way it is becoming locked in to employment, career progression, and grant success could lead to researchers modifying their behaviours and research in order to adapt to the demands of impact. According to Dr Peter Lawrence, the drive for impact has resulted in academics focusing more on their careers and less on understanding and theorising problems.

Do the difficulties and dangers generated mean that we should abandon the impact agenda? Whilst I remain wary and critical of broader changes within academia that the impact agenda is a product of – such as the marketization of knowledge, the corporatization of the university, and the adoption of marker-like behaviours within the academy – I don’t think we should abandon the call for impact per se but we should abandon impact as it is currently defined.

As academics we have a responsibility to share our knowledge and make it readily available and we should be encouraged to publically engage, but the way impact is currently defined is incredibly narrow and tends to orientate primarily around being policy relevant (especially within IR). Rather than making our research fit the impact agenda, we should be making the impact agenda fit with our research. We should be focusing on and thinking about what we want impact to look like. We need to be developing new forums and being more imaginative in the way we approach impact. Crucially, we need to remember that we are not passive in the process, and we should be taking more control over the impact agenda, in order to broaden its definition to prevent excluding certain forms of research. In other words we need to reclaim the impact agenda and define it in our own terms.

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Helen Turton is a University Teacher in International Politics and Security Studies at the University of Sheffield. Helen is also the co-convener of the British International Studies Association working group IR as a Social Science. She is currently organising a one-day workshop titled ‘The Impact of IR as a Social Science’ and will be presenting a paper on the relationship between ‘impact’ and IR Theory at the forthcoming International Studies Association’s annual convention in Toronto, March 2014.

Three problems with the impact agenda

Katherine Tonkiss

In a recent post for the LSE Impact of Social Sciences Blog, I argued with Catherine Durose that while the idea of delivering policy relevant research is positive, too often our claims to relevance do not deliver genuine impact. A couple of weeks ago I had the opportunity to revisit this issue when I spoke on the PSA Postgraduate Network impact panel, and here I reflect on some of the themes that emerged.

‘Impact’ is a response to the perception that academic work suffers from a relevance gap – that research is not relevant beyond academia and that therefore we should work to address this problem by producing research which has an impact on the wider world. This claim of a relevance gap has been critiqued on the grounds that it may not be true – many disciplines including feminism, and many policy-relevant academic departments (such as INLOGOV) have long had impact beyond their academic niche.

Despite this critique, the imperative to create impactful research is not necessarily something to be avoided. Not all research has to create impact, but it is a good thing that some research does, and maybe more research should do. Impactful research drives a democratisation of knowledge, enabling wider society to challenge and press for change.

There are, however, three key problems with the impact agenda.

1. Privatisation of knowledge

Impact is intended to democratise academic knowledge – to allow it to reach wider audiences. However, as Martin Eve has argued, the need for impact has arisen because of the privatisation of higher education which is privatising knowledge and therefore giving rise to the need for impact. Discussion at the PSA impact panel centred on how, for many, their biggest impact came from teaching but that this form of impact is, in their view, being curtailed. This is not an argument against impact, but rather the narrow way in which having an impact is understood.

2. Quantifying impact

Yesterday, Kate Dommett described in her blog post the various ways in which the impact of academic work is being measured. The problem with this is that, by demanding that impact must be quantifiable and suited to specific measures, we may miss quite a lot of the benefit and value of our research. Again, this is not an argument against impact, but rather what counts as impact. This is particularly evident in how we treat activities such as blogging and engaging with the media. As I argued with Catherine Durose, too often we count hits and retweets as measures of impact, rather than the less quantifiable and more long term dialogue that is opened up by engaging with these media. As such, we are performing claims to relevance rather than genuinely being relevant.

3. Doing research faster

Patrick Dunleavy has recently stated that research should be ‘shorter, better, faster, and free’, and that this should have implications for how research projects are constructed. Dunleavy wants information available to policymakers as quickly as possible and critiques social scientists still ‘trundling on’ doing three year studies and not getting results to policymakers in time for them to be relevant.

Rethinking how we construct large research projects is to be welcomed. However, the claim that this should mean producing research more quickly potentially undermines the quality and rigour of our academic work, as well as the depth that we are able to reach. Rather than thinking about how to shorten projects and deliver results more quickly, a more fruitful avenue may be to think about how to include those affected by the research in that research as it happens. This means co-designing research projects with participants and working with them closely throughout. In an article we wrote for Political Insight, Kate Dommett and I have described how we have taken this approach in the research project that we are currently working on.

Despite the three problems I have described, I do think that there is value in research which creates impact – that is, where it involves participants in the research process and aims to stimulate dialogue beyond the ivory tower. We need to avoid thinking about impact solely as fast research and performances of claims to relevance, but genuinely impactful research can have a positive effect.

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Katherine Tonkiss is a Research Fellow in INLOGOV. She has research interests in normative and empirical questions surrounding migration, citizenship and identity, particularly in the UK. Her first book, Migration and Identity in a Post-National World, was published in 2013. Follow Katherine on Twitter @ktonkiss.

Embarking on impact: why do it and what to consider

Katharine Dommett

The impact agenda has emerged as a prominent component of academic life. Over the last few years alongside the pressures of writing, teaching and administration scholars have been encouraged (if not expected) to conduct impact and public engagement activities. The origins of this agenda are manifold but derive in the main from the Research Excellence Framework which assesses academic departments on their ‘impact case studies’ and ‘environment statement’ as well as research. In an era of austerity it is being made clear to academics that high quality research is no longer enough, scholars must also demonstrate the public value of their work and the return produced on public money.

This logic has permeated the ethos not simply of evaluation but also of research grant capture. As a statement from the Research Councils UK website says:

‘The impact of a piece of research is a key determinant of its value to a university department given the difference between a 3* impact rating and a 4* impact rating can mean as much as an £80K difference in its annual income. In addition, the impact element has also been fully recognised by each member of the Research Councils UK (RCUK) so the potential impact of research is now a significant factor in assessing whether a funding bid will be successful’

In this context Universities are directing increased resources towards impact activities and training, particularly targeting ‘enthusiastic’ early career academics likely to embrace and pursue publically engaged research. Yet, in spite of these developments few opportunities have been provided for early career academics to engage in debates about the underlying questions of:

  1. Why they should engage with these activities (beyond the need to fulfil REF requirements and gain research grants) and
  2. How they can do so in the most meaningful way possible.

This assertion does not deny the ever increasing online debate about impact (not least on the LSE impact blog) but rather highlights how within departments and specifically PhD training there are few opportunities to explore these issues.

Following this logic a recent roundtable event held by the PSA post-graduate network at the University of Birmingham sought to encourage young PhD scholars to critically consider the impact agenda. The three speakers, Dr Helen Turton, Dr Katherine Tonkiss and Dr Matthew Wood, each have different research backgrounds and perspectives on the impact agenda and provided thoughtful and personal experiences of their early career engagement with impact. Each speaker presented their own account of what they thought impact was, whether they thought it was beneficial and how it could be delivered in practice.

Through critical analysis of this agenda and the sharing of personal experiences each speaker made the audience think about the virtues and vices of the impact agenda, and offered tips to help scholars make conscious choices about whether, why and how to engage with the impact agenda in the future.

In the wake of this conference our three speakers have written up their thoughts and ideas as blog posts aimed at continuing the debate and stimulating ongoing discussion about why to engage and what to consider when dealing with impact. These will be posted here over the course of the next week.

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Katharine Dommett is a Research Fellow at the University of Sheffield. She recently convened and chaired the workshop at the University of Birmingham entitled ‘Why Bother with Impact’. She has also written about her experiences of impact with her colleague Dr Katie Tonkiss for PSA’s Political Insight Magazine. Katharine is currently developing training for academics on how to do impact in her role as Deputy Director of the Sir Bernard Crick Centre for the Public Understanding of Politics at the University of Sheffield. For any questions contact [email protected]