Combined Authority logos – do they do it for you?

It’s 100 days since the election of our first six Combined Authority mayors – a symbolic juncture that a year ago prompted quite a debate about new London Mayor Sadiq Khan’s impressive output of announcements and initiatives and also the substance behind them.

It would be good to attempt a similar overview of the records of the new CA mayors, but, sad to admit, that’s beyond the capability of this blogger at this time. But even sadder, I felt, to ignore the date completely, and I’ve therefore pinched (sorry, was inspired by, as we say in academia) the thought behind the opening musings of Local Government Chronicle editor Nick Golding’s recent column on CAs.

By their choice of corporate logos, at least, he was unimpressed: “curiously similar symbols … series of coloured dots or slivers that come together in a wheel or a line”, and likely to leave their wider populations cold and/or bewildered. They could easily represent, he suggested, a legal partnership, or one of the management consultancies involved in their design, none being “as emotive as Warwickshire’s bear and ragged staff, Liverpool’s liver bird, or the white rose of Yorkshire.”

Overlooking that Googling ‘white rose logo’ nowadays will get you an insurance company, a shopping centre, and a facelift long before you get anywhere near a council, you can see his point. And if you don’t, see what you make of this lot:

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These certainly colourful creations include the logos of – and in five cases specifically commissioned for – our six new CAs, presumably designed to communicate at a glance to local residents something really distinctive about their identity and function. Just to remind you, and in case most seem worryingly interchangeable, we’re looking for Greater Manchester, Liverpool City Region, Tees Valley, West Midlands, West Yorkshire, and Cambridge/Peterborough. Oh yes, and, assuming they’d surely be easily distinguishable, I added in a couple of popular private sector logos.

Of course, the CAs – and indeed you – could reasonably point out that these symbols are generally accompanied by the CA’s actual name. Which is true – but in turn prompts the question: so why bother with the indecipherable and hardly costless logo?

As it happens, one – the proverbial granddaddy CA,Greater Manchester – hasn’t bothered. The pile of building blocks – each representing, as generally in these logos, a constituent council – is actually the logo of the Association of Greater Manchester Authorities (AGMA), the GMCA’s longstanding and still extant predecessor, and the CA presents itself to the world logo-free.

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There is, I think, a serious point here. I know nothing worthwhile about the advertising business, but I do know that a logo’s primary, if not sole, purpose is to identify the product or business, and establish instant brand recognition. These CA logos don’t come close to doing either. Which is why they look fundamentally so different from pretty well all really successful brand logos, which have the product name as an integral part of the logo.

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In these earliest versions of the “most iconic brand logos of all time”, before the instant recognition was almost universal, the product name is absolutely central, if not the logo itself – the one exception here being the crazy guy who thought it might be a fun idea to name his computer after part of his fruitarian diet.

Even the Nike ‘Swoosh’, the sole symbol of the company for over two decades now, was for the previous two accompanied by the Nike name. Yet we’re expected to remember whether our CA is the one represented by a pile of coloured plates, a child’s windmill, or a curly string of different-sized hexagons.

Perhaps I’m being unfair, though, comparing these admittedly quite pretty images with those designed to sell some of the most popular products on the planet. So I looked at the logos of the seven constituent councils of our WestMidlands CA. They’re collectively a bit yesterday, but most do at least attempt to integrate their name into the logo design, rather than just sticking it alongside as all the CAs except West Yorkshire do.

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West Yorkshire CA’s slightly more artistic effort, if you hadn’t already checked, is the string of hexagons, representing its five constituent authorities plus the non-constituent City of York – another possibly ‘inspired’ idea, in this case from one that Sandwell made earlier.

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You can see why Sandwell councillors were keen on a makeover. Even without the dreadful events of recent weeks, you probably don’t want tower blocks as a prominent feature in your corporate identity, especially if your housing policy claims to have knocked more of them down than anywhere else in Europe. Surely almost anything’s better than that, even a design that looks disconcertingly like a question mark: possibly ‘What are we all doing here?’ or even ‘Where on earth is Sandwell?’

It derives (of course!) from Sandwell Priory, a small Benedictine monastery near West Bromwich, which, dissolved 450 years previously, could be trusted to cause only moderate offence to councillors representing the six real towns whose civic names would disappear in the 1974 local government reorganisation.

As for Coventry, when you’ve got a genuine 11th Century Lady Godiva with even an embroidered erotic backstory, you wonder how the city’s coat of arms with, in clockwise formation, a black eagle, wild cat, mythical phoenix, and elephant (don’t ask!), lasted so long.

Which brings us to Birmingham’s logo, and what my students used to reckon is the cheekiest bit of corporate political propaganda in English local government.  Earnestly as I’d explain about it depicting the city at the heart of England, they’d see two arrows, a smaller Conservative one pointing backwards and a bigger red one pointing forwards, and speculate on how the councillors got away with it.

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gameChris Game is a Visiting Lecturer at INLOGOV interested in the politics of local government; local elections, electoral reform and other electoral behaviour; party politics; political leadership and management; member-officer relations; central-local relations; use of consumer and opinion research in local government; the modernisation agenda and the implementation of executive local government.

The local elections concluded – the NOC results, outcomes, and a repeat moan

Chris Game

This blog, definitely my last on this year’s local elections, is late, but largely because its focus necessitated waiting for several councils’ Annual Meetings, the season for which only recently ended. That in itself is frustrating, but it’s not the moan in the title. The titular moan is one I’ve made before, in these columns and elsewhere, but to no noticeable effect, so I’m now trying to improve its chances by putting it up front and incorporating some potentially more influential moaners.

In fact, it’s a two-part moan, the general part being the extent to which far too many councils still keep their own voters and citizens – let alone curious outsider weirdos like me – under-informed about one of the uniquely defining features of our local democracy (the key’s in the noun): council elections, their results and outcomes.

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What happened to the NOC councils after the May elections: a moan and a puff

Chris Game

‘Five Days in May’: the time it took in 1940 for Churchill to manoeuvre the War Cabinet into a five-year World War, in 2010 to form Britain’s first post-war peacetime coalition – and in 2014 for Tower Hamlets LBC to announce its local election results. OK, I’ve exaggerated – it was actually 119 hours after the polls closed, so only 4.96 days, but still not good, even discounting the malpractice allegations.

However, as in all competitive contests nowadays, there are positives to be quarried. First, as a mayoral authority, Tower Hamlets’ key result, announced a mere 28 hours after the polls closed, was the re-election of Mayor Lutfur Rahman. And here’s the second positive: in TH that key result is effectively the outcome. Once you know the mayor and his party (Tower Hamlets First), you know the politics of the administration – just as with a majority party in a non-mayoral council.

My first moan, therefore, in the grumbly part of this blog, is less about TH’s dilatoriness than about that of too many of the 30-odd councils whose results were reported in the media as NOC – No Overall Control, and where, from the parties’ seat totals, we couldn’t deduce or guess the eventual outcome.

The BBC’s Vote 2014 table is an example of what happens nationally. It’s authoritative up to a point, listing the parties’ seat numbers and net gains or losses. But then, right at the bottom, after all the parties, the Independents,  and even the council-less, member-less Socialists, we have No Overall Control 32 (8 net gains). And, of course, it’s still there, six weeks later and possibly in perpetuity – the media’s limited interest in local elections having completely evaporated after the horse race bit.

However it’s used, NOC is an unsatisfactory term – conjuring up, for the highly-strung, alarming images of packs of out-of-control, newly elected councillors roaming the streets wreaking who knows what havoc, for apparently the next four years. It’s more seriously misleading too, as noted recently by Democratic Audit (DA), the blog run by the LSE’s Public Policy Group. NOC gives no hint that a perfectly conventional governing administration will be formed, probably within days, but signifies only that no single party has a majority of council seats.

Moreover, in excluding from the lists of councils gained and lost those in which a party has the largest, but minority, share of councillors, it distorts the parties’ true performances – this year at the expense of the Conservatives and Lib Dems. Their councils ‘won’ would increase respectively by a third (41 to 58) and a half (6 to 9), if their NOC councils were added, compared to Labour’s barely 10% increase (82 to 91).

But Democratic Audit’s greater concerns are with the bigger democratic picture, with the lazy NOC label as but one of a whole catalogue of ways in which all of us – and particularly the civically disengaged young people politicians claim to be so concerned about – are kept lamentably under-informed about all aspects of local elections.

This is the crucial point, and it stems, like so much else, from the huge difference in the public and media attention paid to national and local government. Given the pre-election scaremongering in 2010 about the dire consequences of a hung parliament – from a run on the pound to more or less the end of western civilisation – there was immense pressure on the leading players to come up with something that could be sold to us as at least short- and optimistically medium-term ‘Control’.  So we were informed of this outcome, the Coalition Agreement, almost literally within an hour of its settlement.

In local government, all too often, we’re never officially told of the outcome – not even the residents and electors of the NOC councils themselves – as was highlighted this year not just by DA, but also by Local Government Chronicle editor, Nick Golding. During its local elections coverage, LGC monitored councils’ and local newspaper websites – with not just disparate and depressing, but often downright ‘incomprehensible’, findings. It was disappointing, suggested Golding, if “perhaps unsurprising … that some newspapers buried their coverage or failed to work out how individual results could change the political complexion of an authority”.

“What was incomprehensible was the failure of many authorities to highlight their polls. Many council homepages made no reference to the elections and hid elections news in obscure corners; many seemed incapable of promptly posting the results for each ward or revealing how their chamber’s political make-up was changing as a result. Others seemed to think it was the job of someone else to tweet results.”

Of all the defining characteristics of local authorities, the one that most differentiates them from the other local bodies with whom they increasingly work, and that gives them their unique legitimacy, authority and accountability, is surely their direct election. As Golding exhorts:

“Local elections are therefore a big deal. Councils should do everything in their power both to generate excitement about the poll and ensure people know their representatives’ identity. Such tasks are not gimmicks – they are essential components of serving as place leaders. If councils cannot show an interest in their own elections, it is hard to see why their residents should.”

‘Everything in their power’!  Yes, indeed, but let’s at least start by eliminating the ‘incomprehensible’. What Golding and I find truly incomprehensible is why scores of councils should CHOOSE NOT to announce – on the home page of their websites and at the earliest opportunity – the overall result of their local elections; PLUS how, within a single click, voters and residents can find their own ward results – vote totals and percentages, turnouts, and whether gained or retained – and the equivalent for the whole council.

Ultimately, though, even more important than results are outcomes. If one party has an overall majority of seats and will in all probability form a one-party administration, this too should be indicated – with, if felt necessary, the date of Annual Meeting at which this will be formally confirmed. And, for the NOC councils considered here, there should be some brief explanation of the implications of no one party having a majority, and again an indication of when the prevailing inconclusiveness will be resolved.

Right, grumbling mainly over; time, overdue, for a change of mode – from moan to puff. As ever with local government, some authorities already do these things exemplarily – one example cited in the INLOGOV Briefing Paper for which this blog is a promotional puff, being West Lancashire BC, whose only two parties exited the elections with 27 seats each and facing a three-week hiatus until the council’s AGM. Prominently on the council’s website, within days, was a model holding statement of the “next step for the Borough’s political management structure”, explaining that the incumbent Conservative Mayor would have the casting vote at the Annual Meeting, and that therefore the new Mayor would probably be another Conservative, who in turn would have a casting vote in the determination of the Council Leader of a likely Conservative minority administration.

It was informative without appearing, given West Lancashire’s political culture, to compromise officers’ political neutrality; also predictively absolutely spot-on. It was, though, at the ‘helpful’ end of a really rather a long scale – at the other end of which were the councils who took several days even to post their election results, and those who still treat councillors’ party identifications as if they are Official Secrets, refusing to divulge even those of executive members until you go to their individual contact details.

Anyway, the thing is that such councils do exist and, to adapt the much parodied advert, I’ve crawled through their various hoops so that you don’t have to – if indeed it ever occurred to you to do so. Structured around the accompanying table, it provides in one place a record of the eventual outcomes of the elections in this year’s 30 NOC or hung councils (32 if you add  two mayoral authorities), and of how, particularly in some of the more noteworthy cases, these outcomes emerged.

2014 Election results table

Let me conclude, then, with one summary and one taster paragraph. Single-party minorities are undoubtedly the current NOC administration of choice, outnumbering 20 (13 Conservative, 6 Labour, 1 Lib Dem) to 10 two- or multi-party coalitions, the cause of the latter possibly having suffered from events at (the Palace of) Westminster. The coalitions, though, are striking for their almost Cleopatran infinite variety. The Lib Dems are involved in 8: 4 with Labour, 3 with Conservatives, and in Weymouth & Portland’s all-party administration with both. The Conservatives are involved in 6, Labour in 5, Independents, themselves of impressive variety, in 7, Greens in 1, and, depending on whom in Basildon you believe, UKIP in 1.

If there’s a positive by-product of having to ferret out from councils’ websites information that should be readily accessible, it must be the serendipity factor: you do occasionally come across quirky or gossipy stuff you didn’t previously know. Like, in alphabetical order, the new administration committed to getting on first-name terms with officers and staff (Brentwood); the political group whose acquisition of just one additional councillor necessitated a name change (Colchester); the city with probably the least love lost between its MP and council leader – of the same party (Peterborough); the council where UKIP took power from Labour and then gave it back again (Thurrock); the council whose first and only UKIP member is one Francis Drake (Weymouth & Portland); and finally, the council (some of) whose members seem least inhibited about confirming the public’s worst suspicions of politicians’ motives (Worcester).

game

Chris Game is a Visiting Lecturer at INLOGOV interested in the politics of local government; local elections, electoral reform and other electoral behaviour; party politics; political leadership and management; member-officer relations; central-local relations; use of consumer and opinion research in local government; the modernisation agenda and the implementation of executive local government.