Jonathan Hayes

Asset Based Community Development (ABCD) is an approach to community development and service provision that seeks to ‘reorient theory and practice from community needs, deficits, and problems to a focus on community assets, strengths, and power’. It has become a popular concept in public sector policy, but can too easily be used as mere rhetoric, rather than resulting in actual, transformative practice. Furthermore, the existing ABCD literature tends to focus on the steps involved in implementing the approach, rather than giving insights into how organisations can enable frontline staff to implement it successfully. The dissertation involved a case study in a large Metropolitan District Council in the north south of England, concerning a Council-wide transformation project aiming to develop work with local communities to more of an asset-based approach.

Key points
• The Asset-Based Community Development (ABCD) approach emphasizes community strengths rather than deficits.
• Implementing an ABCD approach requires that frontline workers operate in very different ways from their traditional professional and institutional norms.
• Adopting and adapting ABCD at the frontline involved conscious use of the ABCD ‘brand’ and acknowledging issues of power.
• The support of both the political leadership and the senior officer leadership of the Council is critical in adopting an ABCD approach and then being given the time and resources to make it successful.
• Local residents can be resistant to losing dependency on services and may be suspicious about ‘ulterior motives’ such as cutting budgets.

Background
Local Authorities in England have a statutory responsibility for education and have a duty to ensure there are sufficient school places to meet the needs of the population now and in the future. Traditionally, mitigating strategies adopted to provide additional pupil places generated by proposed new housing will involve either the provision of an entirely new school setting or an expansion to an existing provision. However, where appropriately located land is available, some councils are starting to consider a third option of relocating and expanding an existing school to a new site (school relocation).
The financial impact is particularly pertinent as councils are currently only able to request developer contributions to fund the additional places required to mitigate the impact of the development, whereas re-provision of existing places must be met by council borrowing.

What we knew already
The Asset-Based Community Development (ABCD) approach, championed by John Kretzman and John McKnight, emphasizes community strengths rather than deficits. Their research in North American neighbourhoods revealed that low-income communities, despite challenges, had inherent assets. In their foundational work, ‘Building Communities from the Inside Out,’ they rejected the view of these neighbourhoods as needy and problematic. Instead, they highlighted community assets like solidarity and local groups.
In the UK and Ireland, Cormac Russell’s book, ‘Rekindling Democracy,’ emphasises starting with community strengths to address issues. Russell traces ABCD’s roots to social critic Ivan Illich, who challenged institutionalism, who argued that communities must perform essential functions independently, without undue institutional interference. Illich argues that the ABCD approach requires a major shift in thinking as well as in practice, involving a re-orientation to ‘start with what’s strong, not what’s wrong’.
Implementing an ABCD approach requires that frontline workers operate in very different ways from their traditional professional and institutional norms. For example, Russell (2020) argues that the role is one of ‘community builder’, and he introduces the idea of ‘stepping back’ meaning that instead of taking a key role in, or worse control of, a community initiative, the worker must instead know when to ‘step back’ from being too closely involved and allow the gifts and skills of local people to move the initiative forward.
Whilst the concepts and challenges of the ABCD approach are clearly defined, where the existing ABCD literature is lacking, is in understanding how frontline workers can be enabled to make the necessary shift in their thinking and practice, so as to be able to successfully implement an ABCD approach in a transformative way.
This research involved qualitative interviews in a case study local authority identified as exemplary practice in ABCD. Interviews were held with the Community Development Team Leader, their service manager, and four community development practitioners.

What this research found
Theme 1: Adopting and adapting ABCD at the frontline
Frontline workers adopted and adapted aspects of the ABCD policy initiative so that it had meaning and applicability to the situations and challenges that they faced. First, they used the opportunities that the introduction of a new policy initiative gave them to implement it in a way that they felt would be most effective. Second, they had to adapt this to ways of working that were most appropriate to the communities they work in. Third, they used it to try and achieve outcomes that they are committed to, but which may not have been the original intention of the policy.
Some interviewees felt that proponents of ABCD have rediscovered community development and re-branded it as ‘ABCD’, in a way which was helpful to regain the trust and belief of politicians and senior officers in community development as a way of working in communities. However, some frontline workers felt they were not remaining true to the ‘pure’ spirit of ABCD and were, on occasion, doing things, if not ‘to’, then definitely ‘for’, people in the community.
ABCD was seen as using in addressing issues of ‘power’. Interviewees felt that the naming of power and getting people (residents, colleagues and politicians) to think about how power operates in their community is a key element of the ABCD approach. This is reflected in their multi-agency training course on ABCD being called ‘Growing the power of communities’, when they could have called it ‘An introduction to ABCD’.

Theme 2: Enablers to implementing ABCD
All of the interviewees mentioned the support of both the political leadership and the senior officer leadership of the Council as a key factor in them being able to both adopt an ABCD approach and then being given the time and resources to make it successful. Whilst not mentioning ABCD specifically, the Corporate Strategy had as one of its five ‘building blocks’ that the Council will “develop people, places and partnerships . . . releasing the expertise and resources of empowered communities”. The level of investment that has been made by the Council was also mentioned as an indicator of the high level of institutional support, not just in terms of the community development team but also in training for Council and other agency staff and the commitment to the Voluntary and Community Sector (VCS) in terms of grants, training and learning circles that are all focussed on working in an asset-based way.
The setting up of a dedicated team of community development professionals within the Council’s Neighbourhood Service appears to have been key to the success of this approach. Furthermore, the fact that they were given two years to train, develop and reflect upon their practice as a team without any pressure to achieve performance targets or specified outcomes helped them to deeply embed the ABCD approach into their way of working. Implementing ABCD successfully required both a certain amount of faith and a lot of time.

Theme 3: Barriers or challenges to implementing ABCD
Interviewees felt that the resistance they encountered from local residents was primarily due to the ‘dependency on services’ that had arisen from ‘fifty years of people depending on the system’, encouraged by previous ‘you said, we did’ approaches. There were also citizen concerns about ‘ulterior motives’ such as cutting budgets.
Interviewees suggested that some council staff want to help people starting from a council agenda, rather than building community capacity starting from theirs. Another institutional barrier can be silo working, where each service or department carries on with their own work without sufficient thought of, or communication with, other services/departments.
The tendency towards needs-based thinking and practice can be a further barrier to ABCD, particularly experienced from colleagues at a strategic level.
The attitudes and activities of elected Councillors can present a number of challenges in the implementation of an ABCD approach, such as a tendency to ‘fix and solve’ problems for citizens.

Conclusions
The successful implementation of an ABCD approach in a transformative way requires a shift in both thinking and practice that operates at three different levels: institutional, professional and personal.
Institutionally, senior politicians and managers must provide clear commitment to being a ‘development’ council, which is reflected in the Corporate Strategy. Councils should consider investing in a distinct community development team, with suitable training for these and other staff and residents. Allowing that team to have two years to embed its approach, to spend significant amounts of time in reflective practice and not burdening it with the expectation of meeting set targets, also appears to have had a significant effect.
Professionally, the key success factor here appears to have been the bringing together of a team of professionally qualified community development practitioners who have the skills to implement an ABCD approach, can see the benefits of working in that way, and recognise it as a sustainable way of working with communities. However, their previous needs-based practice and temptation to do things ‘for’ people have had to be ‘unlearned’.
At the personal level, the CD workers needing to have ‘faith’ in the approach they were being asked to implement. This is a departure from previous ways of working. It also demands great patience and a willingness to let go and let others lead.

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About the project
This research was a Master’s dissertation as part of the MSc in Public Management and Leadership, completed by Jonathan Hayes and supervised by Dr Koen Bartels.