Jon Bright and Vincent Goodstadt
The Government wants to build 1.5m new homes. Here, we discuss one aspect of this ambition: how to ensure that they are designed well. Many in the past have not been.
Good design results in attractive homes, streetscapes and neighbourhoods. It contributes to placemaking, creating popular places, with community facilities, green spaces and essential services.
Well-designed neighbourhoods are sustainable: they don’t rely on high levels of car ownership and energy consumption. As a result, homes are more affordable with low energy bills and access to public transport.
There’s lots of guidance on design, for example, the ‘National Model Design Code’, Oxfordshire County Council’s ‘Street Design Guide’, and the Building Beautiful Commission’s report ‘Living with Beauty’. The problem is not primarily with the guidance.
The problem is that developers and housebuilders don’t use the guidance that exists and planning authorities don’t enforce it.
What’s the evidence?
A 2020 report, ‘A housing design audit for England ‘, concluded that the design of new housing developments in England is overwhelmingly ‘mediocre’ or ‘poor’.
The audit reveals that 75% of new housing developments studied should not have gone ahead due to ‘mediocre’ or ‘poor’ design. It inspected 142 housing developments and found that one in five should have been refused planning permission outright as their poor design was contrary to the National Planning Policy Framework (NPPF). A further 54% should not have been granted permission without improvements to their design.
The importance of design has been reaffirmed in the new NPPF (December 2024).
In addition:
• Housing for less affluent communities is much more likely to be poorly designed.
• Low-scoring developments scored badly in terms of character and sense of place.
• The worst places were dominated by access roads, storage, bins and car parking.
• More positively, schemes scored highly for security and included homes of varying sizes.
The author, Professor Matthew Carmona said: “Planning authorities are under pressure to deliver new homes and are prioritising numbers over the long-term impacts of bad design. At the same time, house builders have little incentive to improve when their designs continue to pass through the planning system. Some highways departments do not even recognise their role in creating a sense of place.
“House builders, planning authorities and highways departments need to significantly raise their game. This can’t come soon enough”.
A second study – ‘Delivering Design Value’ – assessed the problem of design quality by looking at what happens on the ground when large housing schemes are built. It confirmed that although planners want to create attractive places, design is frequently overlooked because of the pressure to meet housing targets. This is because we don’t have enough planners, especially with design skills.
Of course, developers are also responsible for design quality. But it’s widely known that volume house builders use tried and tested site layouts and house types that lack design value. Too often, local authorities approve them when they shouldn’t.
The study recommends that design should be at the heart of development and design value standards prepared that are simple, concise and translatable into clear guidance.
Without change, the housebuilding industry will continue to receive a ‘free pass’ on design and local authorities’ powers to shape places will be eroded further.
What is to be done?
Central government has revised the NPPF and the chapter on design is strong. But much will depend on how its implemented. Drawing on the two studies, we recommend that:
National design standards should place design at the heart of planning and housebuilding. Local design codes should be prepared for each major site and highways design should be a part of the planning process.
Applications for new housing should reflect national design standards and local policies covering placemaking, sustainability, streetscape, landscaping and access for pedestrians, cyclists and motor vehicles.
Local Design Panels should include specialists and review the design of major housing schemes. This should not cause delays if guidance has been followed. Design guidance should be a part of the Local Development Plan.
Local Authorities need more planners with design expertise. The main players – house builders, planners, design experts and community leaders – should collaborate on the design and master planning of large housing developments.
Conclusion
Too many housing developments are poorly designed. This must change. Local Authorities should give more attention to design, review large developments and set and enforce planning conditions.
As the new NPPF notes, ‘Development that is not well designed should be refused, especially where it fails to reflect local design policies and government guidance on design.’ (Para 139).
Developers and housebuilders need to raise their game by drawing on their best achievements and stop relying on a small number of site layouts and building types.
(Our full paper which amplifies the views in this blog can be accessed through the link here.

Jon Bright is a former Director at the Department of Communities and Local Government. He was involved in designing and implementing the Government’s national strategy for neighbourhood renewal (1998-2007) and is currently a Trustee of a charity that advises communities on Neighbourhood Planning. His book ‘Modern Management and Leadership: People, Places and Organisations’ was published in 2023.

Vincent Goodstadt is a member of the Design Council’s Network of Experts and advises organisations in the public, private, and voluntary sectors. Previously, he held senior planning posts in local government. He is a Past President of the Royal Town Planning Institute (RTPI), holds an Honorary Professor at the University of Manchester, and is a Vice-President of the Town & Country Planning Association.
