The Co-production of Recycling Services

Sarah Elliott

We continue our National Apprenticeship Week celebration of our graduates’ dissertations with this examination of co-production in recycling services.

This research examines the motivations and barriers for citizens which can influence the decision to contribute positively in recycling services. The study links participation in recycling services with concern and awareness of environmental issues, and highlights the potential negative impact of a lack of knowledge and understanding of the services provided.

Effective recycling services require a combination of efforts from both service users and service providers.  Recipients of the services are required to separate their materials and present them for collection as required.  There is significant variation in the quantity and quality of participation in recycling services.  One council found 65% of residual waste could have been recycled at the kerbside, losing potential income; and contamination rates of 35% in recycling bins increase costs.

By examining the understanding and experiences of recycling services by residents the data collected in the research shows how to influence greater collaboration and engagement.

Key points

  • Understanding residents’ motivations in recycling, and their experience of the service provided, can support co-production efforts.
  • Clarity and trust are key to success.  Citizens need to know how to participate, how to recycle different materials, and that the council is processing the material they submit responsibly.

  • Clearly information and communication, using the website and perhaps a dedicated app, can help residents feel confident to participate in recycling.

  • The report suggests three key actions for councils which want to improve the effectiveness of recycling in their area.

Background

Formalisation of requirements for waste collection authorities to collect recyclable waste separately from other waste came into force through the Household Waste Recycling Act 2003.  The separation of recyclable materials from municipal waste streams minimises the amount of waste being sent to landfill or incineration, reducing the impact of escalating disposal costs whilst helping to protect natural resources.  The nature of these services requires a positive coproductive effort from its recipients to ensure that the correct materials are deposited in the correct containers and presented on the day of collection.

The first part of this research therefore involved an online survey which was available for all residents of the city to access via the survey web platform on the council’s website and via the Council Recycling Club.  Following the online survey five semi structured interviews were held with volunteer recipients of the recycling services to gain better understanding and clarity of individuals perceptions of the service.

What we knew already

Several complex factors have been identified as influencing an individual’s ability and willingness to engage positively in coproductive services. These include considerations around the personal and social perceptions, competencies, concerns and motivations of citizens operating in conjunction with a variety of socioeconomic variables.  Citizens’ perceptions include whether the service requiring coproduction is important enough to consider putting in the required effort, and the personal and social importance they put on it – for example, are the environmental benefits and cost savings resulting from effective recycling worth the effort?

The design of recycling services is important as participation may be directly linked to the amount of effort required to do so. More complicated systems may suffer lower participation where residents consider the effort to contribute outweighs the perceived benefits of doing so. 

The issue of political efficacy also arises.  A citizen’s trust in the organisation providing the service influences the likelihood of them displaying positive coproductive behaviour, for example stories of recycling materials ending up in landfill sites across the world can lead to mistrust and reduce participation in services where recipients lose confidence that their efforts are worthwhile.   The development of mutual relationships between the recipients of services and service providers are a means of addressing the distrust between political institutions and citizens.

Levels of environmental concern and involvement in recycling vary by age, gender, social class and residence.  Participation in recycling services can be linked to the level of knowledge that citizens have about the services provided and the quality of these services.   The use of social media platforms such as Apps, Facebook and Twitter offer opportunities for organisations and citizens to share and gather information, including ‘nudging’ citizens to pro-environmental actions.

Theme 1: Motivation

Environmental considerations are a significant incentive for citizens in the positive coproduction of recycling services.  The most common reasons by survey respondents on why they recycle was to reduce waste going to landfill, a sense that it’s the ‘right thing to do’, to preserve natural resources and to tackle climate change.  When asked to identify the reasons why they might not always recycle the most common responses were that the service is too complicated (37%) and that they did not always produce appropriate waste (35%).  Regarding ease of use of the current system, 97% felt it was easy or very easy to use the recycling bin service.  Interestingly, only 1% of responses suggested that a cash incentive or reward would make them recycle more.


Theme 2: Clarity and trust

Confusion over how to participate positively in the services provided, alongside a lack of confidence that recyclable materials are being processed responsibly act to demotivate citizens when deciding if the effort required to positively participate outweighs the perceived benefits of doing so.

Some residents appear to be put off recycling because they think the system is too complicated, for example they don’t know which items can be recycled.  One interviewee commented, “I’m not sure if some things are recyclable or not. I want to recycle everything I can but find myself putting things in the green bin because I am not sure”.

The survey also found concerns about whether council can be trusted to recycle effectively.  One interviewee highlighted the concern as follows: “It would be good to know what happens to the recycled material and that it is being effectively recycled. Documentaries have shown that it ends up dumped in underdeveloped countries which are unable to process the waste, it’s a massive deception.”

One in eight items participants said they put in the recycling bins items which are outside the scope of the scheme.  Although participants mainly correctly identified types of waste suitable for recycling in the service, common errors were including plastic bags, glass other than bottles/jars, and hard plastics.  When unsure whether an item was admissible to recycle, 62% of participants would put it in the waste bin and 18% in the recycling bin.

Theme 3: Information

A lack of knowledge can lead to negative coproduction even from those people that identify themselves as regular recyclers.  In order to identify how people currently access information about the Council recycling services and to identify other communication methods that may be helpful participants were asked to identify what would help them recycle more.  The most frequently occurring response given by those answering this question identified that an app that confirms what can and can’t be recycled would help them to recycle more.   One respondent commented that “I would recycle more if I was sure exactly what items I can recycle, we should be utilising more technology to enable recycling and make it easier to access information”.

Through the development of better and clearer information on these topics, councils can provide recyclers with increased confidence that they are “doing the right thing” and increase the coproductive capacity of participants in the recycling services. 

Conclusions

Environmental concerns such as tackling climate change and preserving natural resources identified as a primary motivator for residents.  However, there can be a lack of clarity amongst recyclers around the requirements of the service.

A lack of trust from some recyclers that materials “may not end up being recycled effectively” can negatively impact on their decision to engage fully in the services where they feel that the effort required to participate outweighs the perceived benefits of doing so. Through better and clearer information on these topics councils can provide recyclers with increased confidence that they are “doing the right thing” and increase the coproductive capacity of participants in the recycling services.  This can be further enabled through the development of more technologically enabled relationships with citizens, giving them access to digital platforms such as a recycling App which can  provide easy and accessible  guidance and information about recycling services.

To increase co-production in recycling services, council should:

  • Review existing information available to residents on the council’s website to ensure that it is easy to access and clear, and analyse how this information is being accessed.
  • Consider an App that residents can use to have easy, clear and up to date information about the recycling services including information about which materials can be accepted.
  • Develop a communications campaign to share information with residents about the environmental and financial benefits of recycling and highlighting the problems of contamination in the recycling bins.

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About the project

This research was a Master’s dissertation as part of the MSc in Public Management and Leadership, completed by Sarah Elliott, supervised by Dr Louise Reardon. 

For further information

Please contact the Director of the Institute of Local Government Studies (INLOGOV)
Jason Lowther, at [email protected]

Systems leadership for public sector leaders

Sally Giles

Over recent decades, the environment for public services has become increasingly challenging and complex.  In response, more emphasis has been given to interagency co-operation and systems leadership, although effective systems leadership can be extremely difficult. 

Based on a detailed literature review and twelve semi-structured interviews in a case study partnership, this study reaffirms the importance of systems leadership for public services, whilst highlighting certain barriers that can reduce its effectiveness. It makes recommendations for future improvements.

Key points

  • Many issues facing the public sector (such poverty or obesity) are deeply complex (‘wicked’) social problems requiring cross-boundary co-operation to resolve them in an increasingly challenging and complex environment.   
  • Systems leadership has been described as a ‘mind set’ of overlapping dimensions, rather than a collection of observable technical skills or competences. 
  • Partners may have widely varying understandings of the ‘system’ and its leadership, and lack shared understanding and commitment.
  • Partnerships may neglect the essential (and difficult) work of developing effective local strategy and local focus by focussing on national agendas, projects and tasks. 
  • Team building across the system and improving staff capabilities to undertake systems leadership are important. 
  • Systems leaders need to develop their own individual capabilities, but work is also needed on the system and the community.  Systems leadership must be facilitated at each of these levels.  
  • Developing systems leadership locally could be supported by facilitated workshops focussing on the development of shared understanding, shared vision, team building and a collective narrative which helps communication with key stakeholders within and without the system. 


Background

Many issues facing the public sector (such poverty or obesity) are deeply complex (‘wicked’) social problems requiring cross-boundary co-operation to resolve them.  The environment for public services in the UK and beyond is increasingly challenging and complex.  The leadership required to be effective in these complex and uncertain environments is variously described as collaborative, distributed, dispersed or systems leadership. 

Systems leadership can be a complex and difficult option, with high transaction costs, extended time frames, and an ambiguous link to improved outcomes.  This research therefore explores the conditions under which theories of systems leadership have relevance for leaders of public services, investigating the extent to which a systems leadership approach has been adopted in a case study partnership, and whether the approach conforms to, or falls short, of an ideal type drawn from the academic literature, and how further improvements can be made.     

What we knew already

Systems leadership draws on insights from systems and complexity theory, which maintain that the component parts of a social arrangement can best be understood through their relationships with each other and with other systems, rather than in isolation.  In complex adaptive systems, large numbers of components or agents adapt and learn how to best meet desired outcomes, and solutions tend to emerge rather than being imposed.  The constant changes taking place within the system and the external environment mean that it is impossible to predict what will happen next.  The leadership required in this type of system relies on learning, creative and adaptive capacity. 

Systems leadership has been described as a ‘mind set’ of overlapping dimensions, rather than a collection of observable technical skills or competences.  Examples of these dimensions are ways of feeling, perceiving, thinking, relating and doing.  Such leaders need strong skills in analysis, synthesis and creating a narrative which simplifies complexity, galvanises stakeholders around a key purpose, and motivates them to continue difficult and demanding work in the face of uncertainty and challenge. 

Systems leadership may not always be an appropriate response to all leadership challenges or situations – practitioners need to reflect on the right response before acting.  In particular, leadership within an organisation (likely to be more command and control oriented) is different from the leadership required when working with complex problems and across boundaries in an inter-organisational space (which is likely to be systems leadership).

Systems leadership is not an easy option.   Aspects of the operating or authorising environment can hinder systems leadership, such as a lack of support from senior managers or politicians, bureaucracy and hierarchy, inspection and regulation and the tension between partnership and contractual arrangements.  The complexity of the operating environment can limit effective leadership.  And time pressures can lead to a focus on tasks and easily measured goals.  In response, leaders may choose to avoid systems leadership and resort to ‘command and control’ or the use of technical or process-type solutions. 

Understanding ‘the system’ and its leadership

Most of the interviewees in the case study Child and Mental Health Services partnership had a broad agreement that ‘systems leadership’ involves collaboration across boundaries, however beyond this there was wide variation in definitions given.   Similarly, often people from different organisations understood the term ‘system’ differently.  A frequent approach was to define systems leadership in terms of common goals or a common vision.  But there were also examples of extreme differences, from a view of systems leadership as imposed in a top-down way by government, to that of effective systems leadership requiring a kind of bottom-up or emergent moral imperative. 

There was a widely held view that the understanding and practice of systems leadership varied from organisation to organisation and from individual to individual.  Most individuals had developed their understanding from their training, roles and exposure to role models.  Collective understanding and collective commitment, in the form of shared vision, shared strategy, shared agendas or shared values were widely viewed as key facilitators of systems leadership but in many situations a shared local understanding has not yet been developed. 

Developing collective understanding

In focussing on tasks, projects and process (often driven by national agendas), partnerships may neglect opportunities for developing effective local strategy and local focus.  The work of developing this local focus can be threatening to partners.  The comment of one LA strategic manager clearly exemplifies the issue:

I don’t think we really understand each other’s issues, and I don’t think the system would feel particularly safe enough to explore these in a candid way.  (LA strategic manager)

One useful starting point is to think about the outcomes for the people or groups the system is designed to support, for example improving children’s mental health.  What are the real priorities in the specific local area, which might differ to a national set of priorities?  This needs to be at a much more detailed level than a headline outcome (such as ‘improved mental health’), for example looking at a very local level to understand needs and available resources and co-producing the analysis and action plan with relevant communities.

Developing the team

Team building across the system and on improving staff capabilities to undertake systems leadership are important.  Systems leaders can usefully see themselves as a virtual team, requiring similar investment to organisational teams.  For example, operational managers may benefit from support to move from a typical ‘command and control’ approach. The most commonly cited skills needed for working effectively across systems were problem solving, listening, emotional intelligence, humility, facilitation and meeting skills, and the ability to negotiate and influence without wielding traditional levers of power.   

Tackling complexity and lack of time

Complexity, such as a fragmented commissioning landscape or complex governance and contractual arrangements, can negatively impact on the effectiveness of systems leadership.  Complexity can also impact on the ability to shape and communicate a narrative about the state of the system, its progress and challenges.  Partnerships should take time to understand the complexities involved, their impacts, and also to consider whether all this complexity is necessary.

Another recurrent theme in the case study was extreme time pressure, that participants felt impacted on relationship-building, problem analysis and strategic planning.  Helping partnership members to prioritise this work is an important aspect of system leadership.  

Conclusions

Systems leadership is an important skill  for contemporary public service organisations, but the research highlights that there is a lack of practical guidance within the literature to support systems leaders to develop their understanding of how to operationalise this style of leadership. 

Systems leaders need to develop their own individual capabilities, but also requires work on the system and the community.  Systems leadership must be facilitated at each of these levels: the onus is not exclusively on an individual, superhuman leader, but on the wider system and community, and on government to create an appropriate culture and environment.  

Developing systems leadership locally could be supported by facilitated workshops focussing on the development of shared understanding, shared vision, team building and a collective narrative which helps communication with key stakeholders within and without the system. 

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About the project This research was a Master’s dissertation as part of the MSc in Public Management and Leadership, completed by Sally Giles, supervised by Jason Lowther. 

Violence Reduction Units – systems change, or more of the same?

Carl Binns

Continuing our celebration of National Apprenticeship Week, this dissertation explores systems change in violence reduction. The introduction of Violence Reduction Units (VRUs) from 2019 represented a paradigm shift in the strategic leadership and policy development relating to serious violence in the UK. Multi-disciplinary VRUs can co-commission services across sectors and engage with a multitude of partner to tackle the root causes of violence.

This research draws on the experiences and insights from a range of systems leaders working in and around the case study VRU. The study found that principles underpinning the public health approach to violence can be implemented and connected to a wide range of partners via effective systems leadership. However, systems leadership as a specific skillset is often under-recognised in the professional development of public leaders working to reduce and prevent violence.

Key findings:

  • VRUs differ widely across the country in their composition and focus, but their introduction represents a paradigm shift towards focused and intensive multi-agency working.
  • The public health approach can shift the focus from reacting to violence (the symptom) to a focus on changing the social determinants that cause violence, which can be systemic as well as linked to individual life experiences and capacities.
  • VRU staff need to step away from the operational realities that can often blinker professionals, to enable a more encompassing view of those factors that influence susceptibility to violence.
  • VRUs can provide space for innovation to develop in the form of strategies and conditions to develop interrelationships and effective ways of working in collaboration and partnership. Key to this is developing trust, between professionals and with communities. 
  • VRUs have the opportunity to engage in ‘active listening’ with the community as a whole and with specific sub-groups such as victims of violence or potential perpetrators and victims.
  • When practically applied, concepts of systems leadership can help system leaders to ‘become comfortable with chaos’ and enable them to extend public health principles across a system with otherwise diverging priorities and policy drivers. 

Background

Violence Reduction Units were established in 18 policy forces in 2019 as new multi-agency units responsible for tackling and preventing violence.  They represent an important step forward in regards local leadership around complex social issues.  This research investigated the extent to which VRUs can implement a ‘whole-systems’ policy response to serious violence using a case study of a large urban Violence Reduction Unit.  In seeking to tackle violence, this VRU has adopted a public health approach which brings with it a tradition of ‘integrative leadership’.

Fieldwork interviews in the dissertation identified VRUs as an important opportunity to do things differently and enhance strategic coordination at a regional level.  They can facilitate violence prevention activity by making information, advice and guidance more accessible and taking central responsibility for convening key partners. 

What we knew already

The UK government’s adoption of VRUs was inspired by experiences in Glasgow from 2005, which concluded: ‘Violence is preventable, not inevitable’.  The Glasgow partnership, formed of police and other local community partners, worked in an intensive and focussed way to provide to opportunities in employment, activities and education for those involved in violence. Accompanying this was a strong enforcement arm which ensured those who did not engage faced tough penal sentences.

VRUs differ widely across the country in their composition and focus, with two main operational models: a centralised multi-disciplinary unit and a hub and spoke structure. Central to both models is a tripartite structure which includes a governance board, a dedicated team of staff from a range of professional backgrounds and an additional localised resourcing to deliver focussed activity on the ground. The emerging literature on VRUs presents their introduction as a paradigm shift towards focused and intensive multi-agency working.

The public health approach can be seen as a shift in cultural thinking from a limiting focus on reacting to violence (the symptom) to a focus on changing the social determinants that cause violence. Where historical policy responses were often characterised by fragmented interventions spearheaded by the criminal justice sector, the public health approach prioritises principles of connectivity and collaboration and the inclusion of community voice and agency. This transition clearly requires a different set of skills for public sector leaders, with boundary crossing activity as ‘the new normal’ for effective service delivery.

Practical steps for implementing whole-systems approaches include the identification of ‘ways of working’ and specific activities such as enabling distributed leadership, being flexible and adaptive, and communicating effectively with partners via systemic data sharing across systems.  Systems leadership can be viewed as an interactive process of continual negotiation between many interacting actors; a marked change from the ‘bureaucratic ideal type’ mode of governance.  Leading in such a complex environment is often disconcerting, intellectually demanding and emotionally draining, often described as ‘emotional labour’.

The causes of violence are complex

VRUs need to develop a common understanding of the causes of violence in their locality.  Some responses focus on systemic issues prevalent within society, such as poverty and deprivation, a lack of opportunity and meaningful employment.  Others focus more on the pervasive impact of personal relationships and community contexts, drawing out trauma and negative life experiences in early childhood as central to a propensity towards violence.  A third perspective considers individual risk factors and protective factors, drawing out concepts of gender, psychology and individual capacity to resolve conflict.

Recognising the complexity of the system

VRU staff need to step away from the operational realities that can often blinker professionals, to enable a more encompassing view of those factors that influence susceptibility to violence.  Complex adaptive systems have a large number of agents that interact, adapt and learn together. They are particularly difficult to navigate through in that they are emergent in nature and cannot be perceived of or predicted by standard linear deduction.  System mapping can help actors build a visual picture of interdependencies and key players within a system, highlighting a key role for VRUs in coordinating local violence reduction activity. Framing a view of the system around the needs of individuals of specific cohorts can help.  Each agency within the system also needs to recognise the importance of violence as a societal issue.  VRUs must work within a context where national policy is not ‘joined up’ in addressing issues of violence.

Thinking in systems and leading across sectors

VRUs can provide space for innovation to develop in the form of strategies and conditions to develop interrelationships and effective ways of working in collaboration and partnership. Key to this is developing trust, between professionals and with communities.  Building effective partnerships with schools may be particularly important. As well as this facilitation role, VRUs at times need to take more of an active role in directing and shaping action to effect change. 

VRUs have the opportunity to engage in ‘active listening’ with the community as a whole and with specific sub-groups such as victims of violence or potential perpetrators and victims. Community involvement is often momentary, an afterthought or tick-box exercise without the true ambition of incorporating their views into the policy process. Active listening must build from the concept of transparency; providing communities with an understanding of how they can target their issues at specific parts of the system, then truly listening to what they have to say and acting on it.

VRUs have important roles in creating a shared and compelling narrative which mobilises, convenes and stimulates system actors by making sense of complexity and bringing together different strategies and visions to form a common purpose. Developing such a narrative requires the sharing and collective use of data and evidence, and developing a unified understanding of the problem and subsequent appropriate action to take. This takes time to develop.

VRUs can also empower others to view violence as their business by creating a shared sense of responsibility around violence prevention and reduction activity, in spite of the system’s current fragmentation.  A whole system response necessitates a cultural shift within society, so that all people understand the part they play within a violence prevention system.

The pandemic and recovery

The pandemic created unprecedented challenge for those working to reduce and prevent violence; impeding service delivery, increasing risk factors relating to violence and vulnerability and restricting the ability of VRUs to access partners or carry out face-to-face engagement with communities and stakeholders, and exacerbating the disconnect which can exist between different elements of the public services.  But the pandemic has also provided new opportunities such as the advances made in virtual connectivity via digital innovation, a new sense of unity, and a recognition that agencies and communities can work effectively together to tackle difficult issues.  

Conclusions

The introduction of VRUs is a paradigm shift towards greater local autonomy around violence prevention activity, and marks the beginning of a journey towards enhanced sector collaboration where risks are identified earlier, and vulnerable people are better supported by end-to-end services.  When practically applied, concepts of systems leadership can help system leaders to ‘become comfortable with chaos’ and enable them to extend public health principles across a system with otherwise diverging priorities and policy drivers. 

VRUs should lean into the diversity of opinion and expertise that exists across the system and find ways of connecting this up. Through analysis and insight generated via data, and the effective sharing of resources and knowledge with different sectors, VRUs have begun to foster a collective sense of both the challenge that faces their area, and the solutions to be acted upon. The direct mandate from the Home Office, coupled with flexible funding places them in an ideal position to corral partners around tangible change programmes. This serves a double purpose in that this as well as delivering activity for those in need, it also initiates engagement, and provides VRUs with an opportunity to influence and shape ways of thinking. VRUs can embody the principles of a public health approach to violence, and can make these tangible through carefully exercised systems leadership.

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About the project

This research was a Master’s dissertation as part of the MSc in Public Management and Leadership, completed by Carl Binns, now a Senior Policy Advisor at the UK Home Office, and supervised by Dr Stephen Jeffares.

Further information on Inlogov’s research, teaching and consultancy is available from the institute’s director, Jason Lowther, at [email protected]    

‘Onboarding’ and ‘Induction’ of remote staff

Alison Donald

This week we are showcasing key findings from some recent dissertations by our Degree Apprentices. Public sector digital transformation aims to use digital tools, technologies and approaches to support transformation.  As public servants increasingly work remotely in virtual teams, what are the implications for councils?  Lessons learnt during the Covid-19 pandemic, when councils had to onboard new staff by digital processes into an almost exclusively ‘virtual’ workspace, provide invaluable guidance for future remote working in public services.  This dissertation examined ‘onboarding’ and ‘induction’ of new starters in a remote working environment. 

Key findings:

  • The impact of digital transformation on public service staff has received little research attention.
  • Remote or virtual working is increasingly important, leading to concerns around reduced (interpersonal) interaction, staying on-task and communication challenges
  • The dissertation found that the most positive induction experiences were those where new starters had daily contact with a named ‘buddy’ and regular contact from their line manager, in their first few weeks.   Virtual new starters can miss opportunities to ask questions informally during the induction process
  • There are also a range of relatively simple measures that councils can take which help staff to socialise into their new teams.  The content of induction processes often does not cover key cultural issues such as the role of councillors and the structure of the council.
  • A survey of new staff can both tested the overall degree of process compliance and highlight any gaps in routine processes that could negatively affect new starters. 
  • The dissertation identified some key improvements to inductions for remote staff, including developing a comprehensive single reference resource for new starters with clear links to relevant training and reference resources, increasing the use of videos and interactive material, and establishing new starter groups to provide a safe place for individuals to ask naïve questions and share experiences.

Background

The Covid pandemic led to rapid adoption of remote working across the public sector, with two-thirds of public administration employees working continuously at home according to a Sept 2020 survey by the Chartered Institute of Personnel and Development (CIPD).  This has accelerated an existing trend towards greater remote working and the use of virtual teams. 

This dissertation centred on a two-tier county authority where a transformation policy to promote remote working has been in place for some years.  Employees have been provided mobile devices and remote access to drives and applications, primarily to increase flexibility enabling better delivery of services to customers.  The policy also aims to make the best use of resources such as office space and improve the work/life balance and wellbeing of employees.

The key dissertation research questions were “how effective have virtual onboarding and induction arrangements been at during the transition to widespread remote working in the COVID-19 Response period?” and “how might the policies, procedures and practice be made more effective given the on-going requirements for digital working?”  The fieldwork involved a survey of 130 new starters at the case study council from the start of Covid-19 Response in March 2020 to the end of August 2020, aimed to cover all staff undertaking remote induction processes (the response rate was 55%).

What we knew already

Public sector digital transformation aims to use digital tools, technologies and approaches to support transformation.  The impact of this on public service staff however has received little attention.  Research by the LGA highlighted that one of the core challenges for organisational transformation is to deliver behaviour and culture change within organisations.  Meanwhile, the New Local Government Network emphasised the need to change culture and ‘trust staff, in all job roles, to innovate and develop digital competency’.

Most of the existing research on induction focusses on the employer perspective, with less consideration given to the importance of employee perceptions and the impact that the induction process has on their on-going commitment, productivity, and creativity in the role.  Research shows that poor practice in inducting new staff undermines their capacity to contribute to value creation and increases employee turnover and costs.  Conversely, employers who create high trust / high commitment relationships with employees, develop organisational cultures in which employees work beyond their job description, and who are more creative and innovative. 

Remote or virtual working is increasingly important, with a government-sponsored survey in 2020 suggesting 70% of employers were expecting to expand or introduce working at home on a regular basis.  Increasingly public servants will operate in virtual teams, as geographically dispersed groups of workers coordinating their work mainly through information and communication technologies.  Research has identified concerns including reduced (interpersonal) interaction, staying on-task and communication challenges.  Addressing these concerns requires the recreation of ‘water cooler moments’ and making time for informal (social) relationship building, beyond sharing task-related communications.  But less than a fifth of virtual teams receive training on how to work together effectively. 

Social contract and socialisation

The dissertation found that the most positive experiences were those where new starters had daily contact with a named ‘buddy’ and regular contact from their line manager, in their first few weeks.

There are also a range of relatively simple measures that councils can take which help staff to socialise into their new teams, such as the use of ‘photo galleries’ of key personnel for email, using cameras during virtual meetings, more frequent provision of informal ‘digital coffee break’ meetings and more ‘screen-share’ time with team colleagues to replicate the ‘over the desk’ type of queries and to assist new starters in navigating the induction process.

Access to systems, websites, MS Teams and resource materials

With regard to induction systems and materials, new starters working virtually missed opportunities to ask questions informally during the induction process, for example regarding accessing documents and learning materials.  The dissertation also identified opportunities to rationalise the number of different sites new staff were expected to navigate during their induction, and some practical issues such as broken links in induction materials. 

Technical support

New staff may find it difficult to navigate HR and IT support systems virtually.  Managers needed to orient their new-starters to the digital culture of the organisation, and many find one-to-one sessions on navigating the technical systems helpful.

Cultural context and communications

The content of induction processes often does not cover key issues such as the cultural context.  For councils, this might include the role of councillors and the structure of the council.  Regular updates from senior officers are valued sources of information and socialisation. 

How effective are your induction processes?

With increased remote working, a level of immediate and accessible support that would formerly be offered by colleagues and managers ‘across the desk’ is now lacking.  Remote inductions can suffer from the lack of a social dimension in introducing new starters to the organisation and explaining induction materials.  Councils need to test whether their processes are fit-for-purpose in the new operational circumstances.  Systematically asking new employees for feedback on their induction can identify issues with the tone and content of the process and materials used. 

The key outcomes from the dissertation project were a set of validated findings on the effectiveness of the induction process and from which recommendations for future action could be derived. The quantitative part of the survey tested each of the elements of the onboarding and induction processes, as previously prescribed, which managers have been expected to follow.  The findings both tested the overall degree of compliance and highlighted any gaps in routine processes that could negatively affect new starters.  These could impact, for example, on a new employee’s compliance with data protection regulations. 

Improving inductions for remote staff

The dissertation identified some key improvements to inductions for remote staff, including:

  • Developing a comprehensive single reference resource for new starters with clear links to relevant training and reference resources.
  • Increase the use of videos and develop more interactive material, for example in giving guidance about how to set up a safe work-station or how to access IT support, and to introduce senior managers.
  • Set-up new starter groups to provide a safe place for individuals to ask naïve questions and share experiences.
  • Facilitate regular orientation sessions for all new starters: ideally including an appearance from a senior member of the leadership team, a councillor such as the relevant cabinet member, and an employee’s network representative.
  • Undertake new starter surveys periodically to confirm the effectiveness of the arrangements and learn of any further improvements that might be made.

Conclusions

As councils adopt digital transformation, virtual working is becoming increasingly important and potentially problematic.  The effective induction of new team members is essential, but adapting traditional processes can lead to difficulties.  The dissertation provides useful guidance and ideas on how councils can help new staff become fully effectively quickly by re-thinking parts of their approach to induction and routinely checking its efficacy with those involved.

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About the project

This research was a Master’s dissertation as part of the MSc in Public Management and Leadership, completed by Alison Donald and supervised by Dr Peter Watt.

Further information on Inlogov’s research, teaching and consultancy is available from the institute’s director, Jason Lowther, at [email protected]    

Schools buying energy

Courtney Brightwell

Even before the rapid increases in fuel prices in 2021, schools across England faced a challenge to buy goods and services that represent value for money in terms of the price paid, quality of the product and its ease of access. The best deals, for example for energy, will often be beyond the reach of schools without significant procurement capability. 

This project explored how schools could save on their energy bills, which total over £600m per year in England.  This challenge is set to increase further as energy prices have risen to record levels in 2022, due to low levels of gas storage in Europe and lower pipeline imports from Russia, and the importance of gas-fired power stations. 

Key points

  • The costs of energy are beginning to dominate school budgets and the lack of transparency and unpredictable nature of the size and frequency of bills prevents good financial planning. 
  • The energy market is complex involving major energy suppliers on one side, and schools with limited market knowledge and experience on the other.
  • Energy costs vary markedly between schools.  Median costs per pupils are highest amongst secondary schools, particularly in London (over £100 per pupil).  Primary schools pay much less (around £50 per pupil) and special schools much more (over £250 per pupil). 
  • Schools often use energy brokers or their local authority, as they lack specialist understanding of the energy market.  Many are concerned whether these third parties are truly focussed on getting the school the best energy deal.
  • Schools can save energy and reduce costs by improving the energy efficiency of their infrastructure and influencing the behaviours of staff and pupils.  This commonly includes the use of LED lighting, solar panels, and replacement boilers.  
  • More can be done to help schools be intelligent buyers and users of energy.   Government could make it easier for schools to switch supplier and ensure more transparent pricing information. 
  • There may be potential to develop a national aggregated energy deal for schools.


Background

Many school staff are concerned regarding how the costs of energy are beginning to dominate school budgets and that the lack of transparency and the unpredictable nature of the size and frequency of bills prevents good financial planning.  This research addresses the questions: “What problems do schools experience when buying energy?” and “Why do they experience these problems?”. 

The energy market is complex and includes many major suppliers who are large private companies, so the market quite starkly poses schools, often with limited market knowledge and experience, against large often multi-national companies.  It raised the question whether public funding to schools is being swallowed up in part by the exploitation of schools’ weak buying position.

Following a detailed literature review, interviews were completed with 11 School Business Professional staff from a variety of school types (e.g. local authority, academy, special and private) and education phase (primary and secondary).  In addition, national data on expenditure in over 20,000 schools was analysed.

What we knew already

The UK (along with the USA and Canada) has increasingly decentralised decision making in education from local authority to school level.  Interestingly the opposite trend can be observed in Southern and North West Europe and parts of Asia.

The existing literature shows that energy consumers are most likely to switch supplier for an improved deal in countries with more established liberalised energy markets, and where tariff calculators and customer ratings of suppliers are available.  The availability of the consumer having time available to search for savings is an important factor.  Barriers to switching include the complexity of energy tariffs, low attention to the issue of energy prices, expected costs of switching and lack of switching experience.  Many of the key challenges consumers face in securing a good deal are magnified in the school setting, since the business energy market does not offer fixed unit costs for energy, nor access to handy price-comparison tools.

Variations in energy costs

Analysis of the national dataset demonstrated that energy costs per pupils are highest amongst secondary schools, particularly in London (over £100 per pupil).  Primary schools pay much less (around £50 per pupil) and special schools much more (over £250 per pupil).  Regions such as London, the Northeast and Yorkshire & Humber pay more than some other regions.  Generally, there is little consistent difference between the spend of academies and LA maintained schools, nor between rural and urban schools.

Diagram 1:  Median per pupil energy spend in Secondary Schools – broken down by region and school type (2017-18)

How schools buy energy

Schools often look to outsource procurement expertise on energy through a broker or reverting to an external process which they regard as being robust.  Even Multi-Academy Trusts (MATs), more likely to have their own procurement capacity and capability, were not found to be running their own energy procurement processes. This may be because the school needs not just a procurement expert, but one who fully understand the energy market, which is too specialist a role to fit in within schools’ typical staffing structures.

The most common routes to market were through a private broker, a local authority or a LA established company; some schools instead use a Public Sector Buying Organisation.  Schools generally reported finding buying energy relatively easy, particularly when using a broker or local authority route, although many were not sure they had a good deal there were concerns that the incentives of brokers or LAs may not always match those of the schools (what academics call principal-agent differences). 

Energy companies can try to pressurise schools into signing contracts quickly, as this quotation from an interviewee in a MAT demonstrates:

it’s a very high-pressure environment for a business manager.  So, for example Gazprom with my 6th form college is just rolling over at the moment there’s no particular agreement in place. They e mailed me just the other day saying oh we’d be interested in chatting, so I just e-mailed back saying yeah that’s great – end of Covid we will start to look at this as I want to ensure I’m getting the best deal … we’ll be in contact. The next thing you know I’ve got a flurry of e mails from Gazprom saying that’s great, what we’ll do is get the deal together, we need it signed by the end of the day because we’re live pricing, so you need to sign the same day. I get a follow up the same day saying have I thought about it, are you ready to sign?… That is what business managers are dealing with from these energy companies.

(Participant 5 – Multi Academy Trust).

Reducing energy use

The relatively high variation in energy costs per pupil between schools is partly due to tariff differences and partly due to differing levels of energy use.  High costs could be due to the age of the building, its state of repair, the energy efficiency of its infrastructure, or the behaviours of staff and pupils. There are a range of measures a school could put in place to reduce its energy costs.

All schools in the project had undertaken some kind of activity in recent years and the most common were the use of LED lighting, solar panels, and replacement boilers.  

What can be done?

There are several ways schools could be supported to lower energy costs.  The National School Buying Service could provide support walking a school through the energy procurement process and advise them throughout the journey.   Schools who represent an outlier on energy spend could be supported to understand and take action on the underlying reasons for their high costs in terms of the efficiency of their energy infrastructure, their current energy deal or behaviours in school. Since the dissertation was written this service has started helping schools with energy procurements.

Government could consider intervening in the energy market with regulation to require energy providers to provide more transparent pricing to schools so that they are clear on what their future liabilities will be, or to make it very simple for schools to switch supplier quickly if they are not convinced they are accessing value.

There may be potential to develop a national aggregated energy deal if it delivers return on investment after factors such as support with meters and bill validation is factored in and if assurance can be gathered that the new deal would involve less cost to schools than the least costly energy deals currently in place.

Conclusions

There is potential to help schools save money by improving market regulation and procurement support, and individual schools can take steps to reduce significantly their energy use.

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About the project

This research was a Master’s dissertation as part of the MSc in Public Management and Leadership, completed by Courtney Brightwell in 2020, supervised by Dr Peter Watts. 

Improving social care’s digital adoption

Marc Greenwood

This week we are showcasing key findings from some recent dissertations by our Degree Apprentices. This dissertation identifies the barriers to and the motivations for digital adoption in adult social care services.  By exploring the impact of governance approaches and leadership styles in influencing the adoption of digital technologies in the home, it identifies techniques and approaches for supporting social care services to accelerate and sustain digital adoption.

Key findings:

  • Care technology in the home needs to become part of the standard way of operating within adult social care.  By doing so it is possible to de-mystify care technology, helping to normalise it, thereby increasing adoption.
  • Help stakeholders become more aware of the possibilities associated with care technology.
  • Develop the skills and confidence of professionals, carers and users: if people feel confident they are more likely to use the technology, and the reverse is true if they have low skills and confidence.
  • Limitations to digital adoption, due to economic and geographical reasons, are a consistent barrier.  
  • Leaders are key to successful adoption.  Leaders need to immerse themselves in the change. This includes using the technology themselves and not underselling the value their own behaviours have in influencing others to adopt technology in adult social care.
  • Leaders need to have a strong vision for change and develop a shared narrative that followers could understand and engage with.
  • Leaders must empower others to deliver the digital adoption agenda by allowing them to try new things, and to accept that sometimes things will fail.  
  • The skill of a leader to learn and adapt their approach is key – leaders must learn from what has worked well and what hasn’t.
  • Build networks and partnerships with effective dialogue influencing the work and direction of the network. De-risk digital adoption initiatives through collaboration and risk sharing.
  • Engage with users of services to understand what they want and what works for them. This way there is the possibility of greater adoption of digital services through shared ownership and buy in.
  • The role of place level governance is one that has the potential to influence the impact of digital adoption across networks through shared ownership and accountability.

Background

The development of digital technologies in adult social care has progressed significantly in recent years with the potential to transform the public sector landscape.  From traditional telecare services, through to remote assessment collaboration tools and independent living applications, the scale and scope of technology is burgeoning.  The Covid pandemic expanded and accelerated these innovations.  There remain however social, political and economic challenges in encouraging the wider and full-scale adoption of these technologies.  The use of these technologies is often added into traditional packages of care, rather than replacing demand for traditional services.

What we knew already

The interconnected and multi-level complexity of public sector organisations requires collaboration and consensus across different actors, both internally and externally, to ensure required outcomes are achieved.  Traditional hierarchical governance models can prove ineffective in the support of the adoption of change, perhaps because bureaucratic models rely on controlling changes through a gradual process to mitigate the risk of failure – leading to creativity being stifled and the opportunity for innovation lost.

Wider adoption of technology requires more effective involvement of adult social care stakeholders.  A networked governance approach might help public sector bodies to involve a wider range of actors in the defining of, and solution finding to, entrenched problems.  The key characteristics of a networked approach are the bottom-up nature of decision making, collective group-led decisions and wider participation of different members that have a role in the taking forward collective action.  Networked governance has the potential to unlock entrenched and complex issues through this collective approach drawing on peer to peer collaboration and action.

Public leaders can create an environment for innovation, within which actors are empowered to identify and take advantage of new opportunities, through influence on the culture and values of an organisation. With fast changing technologies and public demand for innovative and effective technological access to public services, leaders need to understand their operating environment and make decisive decisions about when and how to adopt new technologies.  Leaders also have important roles in encouraging professionals and service users to adopt technology to be a replacement for traditional care services.  Adaptive leadership styles can help flex the way in which challenges and problems are addressed, through the articulation of the challenge and use of different styles and contextual approaches to problem solving, enabling followers to connect with the problem and galvanising action to resolve it.

The availability of advanced technologies is helping to redefine how people receive support and tackling issues such as social isolation and workforce gaps. Technology can provide opportunities to reduce costs and to improve the quality of care and quality of life amongst users.  However, public and professional attitudes and awareness towards the use of technology in care is mixed.  Some citizens are unable to access and use technology due to economic issues or skills deficiencies.  Some choose not to because they do not perceive sufficient positive benefits. 

Successful adoption of ASC digital technologies
The research highlighted the need for care technology in the home to become part of the standard way of operating within adult social care.  Many care users don’t know what care technology in the home is available, how it can be used and the associated possibilities.  Behavioural approaches such as exploring capabilities, opportunity and motivation for change, positive action and encouragement can help adoption of technologies.

People need to see, and sometimes even experience, the benefits of the technology before truly getting onboard with using it.  Participants highlighted opportunities for demonstrating the possibilities of care technology by using reference sites or research exemplars, where success has already been achieved.  

One of the most significant barriers to digital adoption highlighted in the research relates to the skills and confidence of stakeholders to use technology.  The concept of ‘digital buddies’ can help to provide peer to peer support, alongside addressing a lack of affordable digital infrastructure and connectivity in some areas.  There is a role here for public leaders to ensure support is provided to reduce the risks of digital exclusion. 

How leaders influence digital adoption

Leaders can play an active role in leading digital adoption, actively using and promoting the benefits of the care technology.  They can develop a clear vision and narrative with partners, helping people understand what difference care technology in the home can have to the way people work and are supported to live independent lives, focussing on specific benefits and bringing the vision to life.  Change can easily slip back into old working practices and so leaders need to remain committed to the change whilst adapting to changing situations.

For lasting adoption of digital technology in the home leaders need to explain how it’s a better way of working or receiving care.  Leaders need to acknowledge they can’t implement the change alone and need others to develop and iterate the change, empowering staff to be creative.  Leaders need to adapt to changing situations, understanding and accepting issues.  Adaptive leaders understand what isn’t working and quickly adapt to change their approach, gathering insights from real users of care technology to use their perspectives to develop understanding and learning.

The effect of governance arrangements

Networks involved in digital adoption in social care need to develop strong mechanisms for dialogue to influence their work and direction, integrating awareness of the work across partnerships so that there can start to be a sense of collective ownership for the change that is being proposed.

Partnerships can help de-risk change initiatives.  At the personal level, the adoption of digital approaches in the home can seem quite daunting for people and many appear reluctant to adopt digital changes in the home because they are unfamiliar with them. Through a partnership approach individuals and groups can come together to support each other to test and trial the technology, thus becoming more confident with it, working together to achieve their digital adoption goals.  At the organisational level, organisations may feel reluctant to adopt new technologies and ‘be the first’, perhaps because of associated social or financial risks.  By working together partnerships have the potential to reduce these risks, spreading either the financial burden or the associated social impact.  

Individuals play key roles in shaping group attitudes and behaviours, by influencing as sector leaders across adult services.  This influencing can often be an effective tool for encouraging others to adopt new initiatives, by either direct engagement or simply because they don’t want to be left behind.  Individual service users are similarly important, one focus group member talked about how it often ‘just takes one person to show the way and the rest follow once they see the benefits’ of social care technology in the home.  Working directly with users of services can improve the rates of digital adoption, ensuring that products being purchased fit the needs of users and are adopted.  

The role of place level governance has the potential to influence the impact of digital adoption across networks, normalising their use and enabling users to become familiar with the available solutions, thus leading to greater adoption.

Conclusions

Digital technologies are changing the way we interact and how we live.  The necessity to adopt and integrate technology has never been more critical in adult social care. This research provides insight into the challenges faced by professionals, carers and service users when embarking upon a digital change journey.  It illustrates how different ways of engaging and working with stakeholders can be tried and iterated to achieve the goal of digital adoption.

The research provides several key points that should be considered when addressing the challenges of digital adoption. Firstly, the awareness of, and confidence in using, digital technologies is vital for adoption to succeed.  Secondly the role of the leader in being able to own the change and empower others to shape and implement digital change is a powerful tool for supporting wider adoption. The adaptive leadership style lends itself well to being flexible and able to adjust to meet the challenges of digital adoption.

Finally, effective partnerships and networks can support digital adoption. The collaborative nature of effective partnerships enables benefits to be shared whilst reducing the risk of a single organisation undertaking a venture. The research identified the benefits of networks of service users and their carers being able to influence adoption of digital services.

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About the project

This research was a Master’s dissertation as part of the MSc in Public Management and Leadership, completed by Marc Greenwood and supervised by Dr Louise Reardon.  Marc can be contacted at [email protected].  The research included interviews with leaders who had led projects or service improvement activities within their own, or partner organisations, to adopt technology in adult social care; a 15-person focus group consisting of social care users and carers; and interviews with representatives of relevant network organisations.

Further information on Inlogov’s research, teaching and consultancy is available from the institute’s director, Jason Lowther, at [email protected]    

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